Scope
Website privacy, clearly defined
This website policy is separate from privacy notices that may apply to clinical care and protected health information.
This policy applies to the Identity Aesthetics website. Clinical records and protected health information handled in connection with care may be subject to separate privacy notices and applicable law. This website policy is not a Notice of Privacy Practices.
Information we may receive
- Contact details and information you voluntarily submit when requesting information or an appointment.
- Appointment information provided through our scheduling provider.
- Device, browser, referral, cookie and general usage information generated when you visit the site.
- Information you choose to provide to third-party tools such as virtual previews, payment-plan applications or translation services.
How information may be used
- Respond to questions and appointment requests.
- Provide, administer and improve website features and patient communications.
- Maintain security, prevent misuse and comply with legal obligations.
- Measure general site performance and understand which resources are useful.
Third-party services
The site links to or uses independent services including Fresha for scheduling, Cherry for payment-plan applications, Ageless AI for optional treatment visualization, Google Translate for automatic language translation, and hosting or communications providers. Information submitted to those services is governed by their own terms and privacy practices. Identity Aesthetics does not control their independent processing.
Medical and sensitive information
Do not use a general website form, ordinary email or social-media message for an emergency or to send highly sensitive medical information unless specifically directed through an approved secure channel. Call 911 for an emergency. Contact the practice for the appropriate method to communicate about care.
General website communications are not an emergency service. For urgent or emergency medical needs, use the appropriate emergency services rather than a website form, email or social-media message.
Cookies and language preference
The website may use cookies or browser storage to remember preferences, including the selected language, and to support embedded services. You can manage cookies through your browser, although disabling them may affect functionality.
Sharing and retention
Information may be shared with service providers that support requested functions, with professional advisers, or when required for safety, legal compliance or business operations. Information is retained only as reasonably necessary for its purpose and applicable obligations.
Your choices
You may ask about, correct or request deletion of information you submitted through the website, subject to legal and operational limitations. Marketing messages should provide an unsubscribe method. SMS recipients may reply STOP to opt out or HELP for assistance.
Children and external links
The website is intended for adults and is not directed to children under 13. Links to external sites are provided for convenience; their content and privacy practices are separate.